Country & Co. documents the honest restoration of an Edwardian farmhouse in Norfolk, bringing viewers into the decisions, discoveries and work behind a family home.
Ways to work together
Built for brands that belong in the story
Partnerships work best when the product solves a real problem, improves the build or earns a genuine place in the farmhouse.
01Within the episode
Editorial integrations
A natural 60 to 90-second feature inside a regular renovation episode, with the product shown solving a genuine problem.
02Part of the project
Project-led partnerships
A deeper collaboration built around an installation, room, material or renovation milestone where the brand earns a meaningful role.
03Made for vertical
Original YouTube Shorts
Creator-led vertical content shaped specifically for the Country & Co. audience, either standalone or supporting a long-form campaign.
04Beyond the episode
Campaign extensions
Usage, reposting, paid media and exclusivity are scoped clearly and separately around the campaign a brand actually needs.
01Within the episode
Editorial integrations
A natural 60 to 90-second feature inside a regular renovation episode, with the product shown solving a genuine problem.
02Part of the project
Project-led partnerships
A deeper collaboration built around an installation, room, material or renovation milestone where the brand earns a meaningful role.
03Made for vertical
Original YouTube Shorts
Creator-led vertical content shaped specifically for the Country & Co. audience, either standalone or supporting a long-form campaign.
04Beyond the episode
Campaign extensions
Usage, reposting, paid media and exclusivity are scoped clearly and separately around the campaign a brand actually needs.
01Within the episode
Editorial integrations
A natural 60 to 90-second feature inside a regular renovation episode, with the product shown solving a genuine problem.
02Part of the project
Project-led partnerships
A deeper collaboration built around an installation, room, material or renovation milestone where the brand earns a meaningful role.
03Made for vertical
Original YouTube Shorts
Creator-led vertical content shaped specifically for the Country & Co. audience, either standalone or supporting a long-form campaign.
04Beyond the episode
Campaign extensions
Usage, reposting, paid media and exclusivity are scoped clearly and separately around the campaign a brand actually needs.
Performance
Attention that lasts beyond the click
Verified 21 August 2026 90-day reporting period: 23 May to 20 August 2026
1.59MLifetime viewsSince December 2025251.6KLifetime watch hoursSince December 2025454KViews, last 90 days23 May to 20 August71.7KWatch hours, last 90 days23 May to 20 August
Credible reach · genuine attention
1.59MLifetime channel views
Total verified views across the Country & Co. channel since the renovation story first began.
December 2025 to 20 August 2026
The audience
Real life & real progress
The audience comes for practical progress and stays for the calm, candid storytelling. They are invited into the reality of restoring a family home, not a polished set.
86.7%female
Products are introduced when they genuinely help the renovation, so partnerships feel useful, believable and part of the episode viewers chose to watch.
81.2%aged 25 to 64
A story viewers choose to follow
Presented by Jamie, Country & Co. is built around learning in public, doing the work properly and sharing the reality behind a major family renovation. The farmhouse, the land and family life create a world that feels lived in rather than staged.
Gemma Louise Miles
The wider creator story
Built on a decade of audience trust
Jamie's partner Gemma Louise Miles has spent ten years building a highly engaged home and lifestyle community. Her established audience, creative experience and genuine connection to the farmhouse add another layer of credibility to the Country & Co. story.
604KYouTube subscribers94.9MLifetime video views10 yearsCreating since 2016
Gemma Louise Miles and Country & Co. are individual creator channels. Gemma's audience is shown separately and cross-channel opportunities are agreed independently. Figures verified 22 August 2026.
Our partnership history
Brands we've worked with
Selected collaborations across our established home and lifestyle channels.
JOHN LEWIS
THE COTSWOLDCOMPANY
M&S
OLIVIA’S
dyson
NINJA
NEXT
Tefal
emmaSLEEP
PURDY & FIGG
The Country & Co. approach
Partnerships that earn trust over time.
Country & Co. is presented by Jamie Southerland, bringing viewers into the real decisions, work and progress behind the restoration of an Edwardian farmhouse in Norfolk.
The channel is calm, honest and story-led. Products are introduced only when they genuinely improve the work, the home or everyday life, with enough context for viewers to understand why they matter.
A considered partnership model
We are looking to build a small number of lasting relationships with reputable brands. The strongest partners become part of the project over time, rather than appearing once and disappearing after an advert.
Start a conversation
Credible reach · genuine attention
Gemma Louise Miles
